The break-even ROAS is 2Γ before fixed overhead and tax.
Marketing calculator
Break-even ROAS Calculator
Turn contribution margin into a break-even advertising target before evaluating campaign ROAS.
Calculated privately on your device
No account. Formula and assumptions are shown below.
Calculator inputs
Break-even ROAS details
Formula & disclaimer
Break-even ROAS = 1 Γ· (Gross Margin Rate β Transaction Fee Rate β Other Variable Cost Rate)
View assumptionsFormula reviewCalcs at Hand Editorial TeamVerified 1 September 2026 Β· automated checks included
Saved on this device
Resultβ
Projection
Move across the chart, drag the slider, or use the arrow keys.
Formula & details
Calculation
View period breakdown
More actions
Compare scenarios
How to read this result
Three useful checks, kept deliberately short.
55% gross margin with 3% transaction fees and 2% other variable costs: Subtract non-ad variable costs from gross margin Β· Convert the remaining 50% contribution into a decimal Β· Divide one by the contribution rate.
Fixed overhead, returns, tax and attribution loss can require a higher commercial target.
Formula and assumptions
Break-even ROAS = 1 Γ· (Gross Margin Rate β Transaction Fee Rate β Other Variable Cost Rate)ROAS below the calculated threshold does not cover the entered variable costs.
Keep in mind: Use consistent revenue attribution and include every material variable cost before setting an advertising target.
Produced byCalcs at Hand Editorial Team
Last formula check1 September 2026
Review methodKnown examples + boundary cases
Editorial and correction policy β