Marketing calculator

ROAS Calculator

ROAS shows how much tracked revenue was generated for each unit of advertising spend.

Calculated privately on your device
No account. Formula and assumptions are shown below.

Calculator inputs

ROAS details

RM
RM
More optionsCurrency and calculation settings
Formula & disclaimer

ROAS = Revenue Attributed to Ads Γ· Advertising Spend

View assumptions
Formula reviewCalcs at Hand Editorial TeamVerified 26 August 2026 Β· automated checks included

How to read this result

Three useful checks, kept deliberately short.

What this result includes

The campaign generated RM4.00 in attributed revenue for every RM1.00 spent on ads.

A practical example

Ads generate RM20,000 in attributed revenue from RM5,000 of spend: ROAS = RM20,000 Γ· RM5,000 Β· ROAS = 4.00Γ— Β· Percentage form = 400%.

Common input mistake

Attribution settings can materially change reported revenue. Use the same source and model when comparing campaigns.

Formula and assumptions

ROAS = Revenue Attributed to Ads Γ· Advertising Spend

ROAS measures revenue efficiency, not profit. Product cost, agency fees, payment fees and other overheads are not included unless you adjust the inputs.

Keep in mind: ROAS is a revenue metric and does not by itself measure profitability.

Produced byCalcs at Hand Editorial Team
Last formula check26 August 2026
Review methodKnown examples + boundary cases
Editorial and correction policy β†’