The campaign generated RM4.00 in attributed revenue for every RM1.00 spent on ads.
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ROAS Calculator
ROAS shows how much tracked revenue was generated for each unit of advertising spend.
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No account. Formula and assumptions are shown below.
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ROAS details
Formula & disclaimer
ROAS = Revenue Attributed to Ads Γ· Advertising Spend
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How to read this result
Three useful checks, kept deliberately short.
Ads generate RM20,000 in attributed revenue from RM5,000 of spend: ROAS = RM20,000 Γ· RM5,000 Β· ROAS = 4.00Γ Β· Percentage form = 400%.
Attribution settings can materially change reported revenue. Use the same source and model when comparing campaigns.
Formula and assumptions
ROAS = Revenue Attributed to Ads Γ· Advertising SpendROAS measures revenue efficiency, not profit. Product cost, agency fees, payment fees and other overheads are not included unless you adjust the inputs.
Keep in mind: ROAS is a revenue metric and does not by itself measure profitability.
