Open rate is 36%, click rate is 4.5% and CTOR is 12.5%.
Marketing calculator
Email Open and Click Rate Calculator
Review the three core email engagement ratios from one campaign or reporting period.
Calculated privately on your device
No account. Formula and assumptions are shown below.
Calculator inputs
Email engagement details
Formula & disclaimer
Open Rate = Unique Opens Γ· Delivered Emails; Click Rate = Unique Clicks Γ· Delivered Emails
View assumptionsFormula reviewCalcs at Hand Editorial TeamVerified 28 August 2026 Β· automated checks included
Saved on this device
Resultβ
Projection
Move across the chart, drag the slider, or use the arrow keys.
Formula & details
Calculation
View period breakdown
More actions
Compare scenarios
How to read this result
Three useful checks, kept deliberately short.
20,000 delivered emails, 7,200 opens and 900 clicks: Calculate the open rate Β· Calculate click-through rate Β· Divide clicks by opens for CTOR.
Use unique or total metrics consistently and compare like-for-like campaigns.
Formula and assumptions
Open Rate = Unique Opens Γ· Delivered Emails; Click Rate = Unique Clicks Γ· Delivered EmailsPrivacy features can make opens less reliable than clicks.
Keep in mind: Use the definitions supplied by your email platform and treat opens as directional.
Produced byCalcs at Hand Editorial Team
Last formula check28 August 2026
Review methodKnown examples + boundary cases
Editorial and correction policy β