Gross-profit LTV is RM1,188.
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Customer Lifetime Value Calculator
Build a simple LTV estimate that separates lifetime revenue from gross profit.
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No account. Formula and assumptions are shown below.
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Customer lifetime value details
Formula & disclaimer
Gross-profit LTV = Average Order Value Γ Purchases per Year Γ Customer Lifespan Γ Gross Margin
View assumptionsFormula reviewCalcs at Hand Editorial TeamVerified 28 August 2026 Β· automated checks included
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How to read this result
Three useful checks, kept deliberately short.
RM180 orders, four purchases yearly, 55% margin and a three-year lifespan: Find lifetime revenue Β· Apply gross margin Β· Compare LTV with CAC.
Retention curves, discount rates, refunds and service cost are not modelled.
Formula and assumptions
Gross-profit LTV = Average Order Value Γ Purchases per Year Γ Customer Lifespan Γ Gross MarginThis simple model assumes stable purchase frequency and margin.
Keep in mind: Validate the assumptions with actual customer cohorts where possible.
Produced byCalcs at Hand Editorial Team
Last formula check28 August 2026
Review methodKnown examples + boundary cases
Editorial and correction policy β